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Studio Idaë

The origin of natural pigments

Set design

The origin of natural pigments

Designed as part of Printemps Français in Kyiv, this project gathers 7 window display telling about the mineral and plant origin of natural pigments. Constituted of cut paper, realized by  Daria Alyoshkina — ukrainian artist, working on technic of vytynanka —, and wood panels, each window reveals a landscape and tell about relationships between a color and its environment. Ukrainian craft products distributed by the store Vsi Svoi are placed in the scenes according to their color.

Vsi Svoi Kiev Printemps Français

Vsi Svoi Kiev Printemps Français

Vsi Svoi Kiev Printemps Français

Vsi Svoi Kiev Printemps Français

April 2019
Dimension of a window: 2,30x3,50x0,80m

Team:
Isabelle Daëron,
Floriane Roué,
Pauline Avrillon,
et Valentin Aubois-Liogier (stagiaire).

This project was carried out as part of Printemps Français / Institut Français d'Ukraine in Kiev, on a proposal of Anna Dovbnya and in collaboration with Maino Ukraine (Anastasiia Biletska and Sana Shevchenko), with the participation of Daria Alyoshkina and thanks to the work of a ukrainian professionnal team.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

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Graphic design : Audrey Templier
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