Studio Idaë

Prendre la tangente

Set design

Prendre la tangente

Prendre la tangente is an exhibition of 10 artists around new imaginaries linked to travel. Conceived for the MAIF Social Club and curated by Jeanne Mercier, Prendre la tangente transforms the visitor into a traveler through a journey in the air, on rails and on the sea.

The scenography aims to embody the elsewhere of the journey, the one towards which the tourist tends. At first, this elsewhere is a representation in the form of windows. Further on, the visitor discovers in the center of the space a bird observatory with quotes on its wings.

February - July 2022
Photo credits:
Jean-Louis Carli / Florence Levillain

Artists :
Lucy Orta et Jorge Orta, Marco Godinho, Kathleen Vance, Laila Hida, Isabelle Daëron, Laurent Perbos, Corinne Vionnet, Emo de Medeiros, Mounir Ayache, AKACORLEONE.

Jeanne Mercier
Exhibition design:
Studio Idaë
Manufacturer: Solid
Artistik Bazaar (Marine Ulrich et Marine Birot)
Maif Social Club
37 rue de Turenne
75003 Paris


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.

> PressBook2022


Graphic design : Audrey Templier
Web development : Francis Josserand