Studio Idaë


Set design


Friselis is an installation designed for Balsan showroom in Paris. It takes visitors to the nautical origins of Balsan products from recycled fishing nets to the creation of a wave pattern on the water’s surface.

This installation starts with a large drawing describing the steps required to transform fishing nets (Aquafil) — up to the production of polyamide yarn, raw material of floor textiles.

Designed for this installation, a floor textile represents a wave pattern on the water’s surface. It uses MBrodery tuft technology developed by Balsan.

On both sides, three islands made out of carpet scraps can be used as colour chart by visitors.

September 2019
Photo credits: Adrien Delpeuch / Balsan

Isabelle Daëron,
Pauline Avrillon,
Floriane Roué,
Julie Arnaud,
Tom Garçon (intern),
Éléonore Gold-Dalg (intern).

Client: Balsan
Showroom Balsan, 99 rue de la Verrerie, Paris 4e / Paris Design Week.


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Finalist of Prix COAL 2017 and awarded FAIRE DESIGN 2018, Isabelle Daëron works in collaboration with two designers: Pauline Avrillon, product designer graduated from École Boulle and Floriane Roué, interior designer graduated from Ensad.

Studio Idaë operates in three main areas of activity acting in synergy: urban design, set design, and research. It cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Leroy Merlin, Orange, Suez environnement, Lesieur, etc.), municipalities (City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: a fountain for the City of Rennes, the project Aéro-Seine, a cooling point for the City of Paris, as well as new window display for Hermès International and Hermès Japan.

> PressBook2019


Graphic design : Audrey Templier
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