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Studio Idaë

Friselis

Set design

Friselis

Friselis is an installation designed for Balsan showroom in Paris. It takes visitors to the nautical origins of Balsan products from recycled fishing nets to the creation of a wave pattern on the water’s surface.

This installation starts with a large drawing describing the steps required to transform fishing nets (Aquafil) — up to the production of polyamide yarn, raw material of floor textiles.

Designed for this installation, a floor textile represents a wave pattern on the water’s surface. It uses MBrodery tuft technology developed by Balsan.

On both sides, three islands made out of carpet scraps can be used as colour chart by visitors.

September 2019
Photo credits: Adrien Delpeuch / Balsan

Team:
Isabelle Daëron,
Pauline Avrillon,
Floriane Roué,
Julie Arnaud,
Tom Garçon (intern),
Éléonore Gold-Dalg (intern).

Client: Balsan
Showroom Balsan, 99 rue de la Verrerie, Paris 4e / Paris Design Week.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves
contact@studioidae.com

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and spatial design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.

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