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Studio Idaë

Friselis

Set design

Friselis

Friselis is an installation designed for Balsan showroom in Paris. It takes visitors to the nautical origins of Balsan products from recycled fishing nets to the creation of a wave pattern on the water’s surface.

This installation starts with a large drawing describing the steps required to transform fishing nets (Aquafil) — up to the production of polyamide yarn, raw material of floor textiles.

Designed for this installation, a floor textile represents a wave pattern on the water’s surface. It uses MBrodery tuft technology developed by Balsan.

On both sides, three islands made out of carpet scraps can be used as colour chart by visitors.

September 2019
Photo credits: Adrien Delpeuch / Balsan

Team:
Isabelle Daëron,
Pauline Avrillon,
Floriane Roué,
Julie Arnaud,
Tom Garçon (intern),
Éléonore Gold-Dalg (intern).

Client: Balsan
Showroom Balsan, 99 rue de la Verrerie, Paris 4e / Paris Design Week.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

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