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Studio Idaë

Straw Spirits

Set design

Straw Spirits

Straw spirits is a project designed for the opening of Hermès Fukuoka Iwataya. It features monsters made of straw that take the form of daily objects: a teapot, a cup a bag and lamps, a reference to traditional yokai. In each scene, they come to interact with Hermès products. A dotted background underlines flows coming from the straw spirits: water and light. Inside the objects, some dot-paintings represent landscapes where water and light takes place.

Summer 2019
Photo credits: Nacása& Partners Inc./ Courtesy of Hermès Japon

Design team:
Isabelle Daëron,
Floriane Roué,
Pauline Avrillon,
Tom Garçon (intern),
Valentin Aubois-Liogier (intern).

Client: Hermès Japan.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves
contact@studioidae.com

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Caroline Manowicz, designer and interior designer graduated from Hear takes part to interior design projects. Elizabeth Hong, designer graduated from Ensci-Les Ateliers rejoins the team in 2022.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: a cooling point (shadehouse and urban furniture) for Paris Habitat, new highschool documentation centers for Région Île de France, as well as new window display for Hermès International and Hermès Japan.

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