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Studio Idaë

Straw Spirits

Set design

Straw Spirits

Straw spirits is a project designed for the opening of Hermès Fukuoka Iwataya. It features monsters made of straw that take the form of daily objects: a teapot, a cup a bag and lamps, a reference to traditional yokai. In each scene, they come to interact with Hermès products. A dotted background underlines flows coming from the straw spirits: water and light. Inside the objects, some dot-paintings represent landscapes where water and light takes place.

Summer 2019
Photo credits: Nacása& Partners Inc./ Courtesy of Hermès Japon

Design team:
Isabelle Daëron,
Floriane Roué,
Pauline Avrillon,
Tom Garçon (intern),
Valentin Aubois-Liogier (intern).

Client: Hermès Japan.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

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