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Studio Idaë

The flying fish

Set design

The flying fish

This project is inspired by flying fish, evolving in two environments: air and water. They defies the laws of gravity in swimming and flying. In each scene, some volumes made out of ropes represent a marine environment, corals in water and clouds in the air. This allow Hermès products to be part of a light movement on and under the sea.

Winter 2022
Photos credits: Yun-pu Cai

Team: Floriane Roué, Julien Peraldi, Isabelle Daëron.
Production: Thanks to Bastien Lafont

Client: Hermès Asia retail
Designed for Chengdu Hermès boutique

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

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Graphic design : Audrey Templier
Web development : Francis Josserand