menu

Studio Idaë

Making waves

Set design

Making waves

Making Waves turns to the movement of water to address the Hermès 2016 theme of “La Nature au Galop (Nature at Full Gallop). The large front window depicts various different sources of water in the natural world. The images commence with the pelting down of rain on pavement, moving on to track the waters of mighty waves flowing into the sea, and the frozen descent of water onto in icicle-like structure. All of this flows into a single integrated storyline, with the Hermès products dotting the landscape likewise closely engaged in the movement.

Making waves, Hermès Japan

Making waves, sketch, 2015.

Making Waves, Hermès Japan

Developed in the smaller window is her examination of the ties between objects and water. Portrayed here are silkworms feeding on mulberry leaves and the resulting silk, rock surfaces conjuring up images of silver mining realms and other sagas to convey the bonds between raw materials and water. Not halting there, the space also explores how water is used in the crafting of jewelry, the dyeing of leather and the washing of silk. This effectively ushers in images of the so-called “water footprint” of water consumed in such production activities.

Making Waves, Hermès Japan

The phrase “Making Waves” also carries the nuance of prolonged confrontations raising doubts or questions along the way. Turning her attention to the dual aspects of the unbroken presence of water in the lap of nature on one hand, and the human society that makes use of that water on the other, the result is a roadmap for contemplating the realities of water and the world in which we make our lives.

 

May to July 2016
Maison Hermès Ginza, Tokyo.
Materials: lacquered wood, painted steel, paper
Photo credits: Satoshi Asakawa

Team:
Isabelle Daëron, Pauline Avrillon, Louise Raguet (intern).

Client:
Hermès Japan.

close

Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

> PressBook2024

Graphic design : Audrey Templier
Web development : Francis Josserand