Studio Idaë

Making waves

Set design

Making waves

Making Waves turns to the movement of water to address the Hermès 2016 theme of “La Nature au Galop (Nature at Full Gallop). The large front window depicts various different sources of water in the natural world. The images commence with the pelting down of rain on pavement, moving on to track the waters of mighty waves flowing into the sea, and the frozen descent of water onto in icicle-like structure. All of this flows into a single integrated storyline, with the Hermès products dotting the landscape likewise closely engaged in the movement.

Making waves, Hermès Japan

Making waves, sketch, 2015.

Making Waves, Hermès Japan

Developed in the smaller window is her examination of the ties between objects and water. Portrayed here are silkworms feeding on mulberry leaves and the resulting silk, rock surfaces conjuring up images of silver mining realms and other sagas to convey the bonds between raw materials and water. Not halting there, the space also explores how water is used in the crafting of jewelry, the dyeing of leather and the washing of silk. This effectively ushers in images of the so-called “water footprint” of water consumed in such production activities.

Making Waves, Hermès Japan

The phrase “Making Waves” also carries the nuance of prolonged confrontations raising doubts or questions along the way. Turning her attention to the dual aspects of the unbroken presence of water in the lap of nature on one hand, and the human society that makes use of that water on the other, the result is a roadmap for contemplating the realities of water and the world in which we make our lives.


May to July 2016
Maison Hermès Ginza, Tokyo.
Materials: lacquered wood, painted steel, paper
Photo credits: Satoshi Asakawa

Isabelle Daëron, Pauline Avrillon, Louise Raguet (intern).

Hermès Japan.


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Finalist of Prix COAL 2017 and awarded FAIRE DESIGN 2018, Isabelle Daëron works in collaboration with two designers: Pauline Avrillon, product designer graduated from École Boulle and Floriane Roué, interior designer graduated from Ensad.

Studio Idaë operates in three main areas of activity acting in synergy: urban design, set design, and research. It cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Leroy Merlin, Orange, Suez environnement, Lesieur, etc.), municipalities (City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: a fountain for the City of Rennes, the project Aéro-Seine, a cooling point for the City of Paris, as well as new window display for Hermès International and Hermès Japan.

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