Studio Idaë

Making waves

Set design

Making waves

Making Waves turns to the movement of water to address the Hermès 2016 theme of “La Nature au Galop (Nature at Full Gallop). The large front window depicts various different sources of water in the natural world. The images commence with the pelting down of rain on pavement, moving on to track the waters of mighty waves flowing into the sea, and the frozen descent of water onto in icicle-like structure. All of this flows into a single integrated storyline, with the Hermès products dotting the landscape likewise closely engaged in the movement.

Making waves, Hermès Japan

Making waves, sketch, 2015.

Making Waves, Hermès Japan

Developed in the smaller window is her examination of the ties between objects and water. Portrayed here are silkworms feeding on mulberry leaves and the resulting silk, rock surfaces conjuring up images of silver mining realms and other sagas to convey the bonds between raw materials and water. Not halting there, the space also explores how water is used in the crafting of jewelry, the dyeing of leather and the washing of silk. This effectively ushers in images of the so-called “water footprint” of water consumed in such production activities.

Making Waves, Hermès Japan

The phrase “Making Waves” also carries the nuance of prolonged confrontations raising doubts or questions along the way. Turning her attention to the dual aspects of the unbroken presence of water in the lap of nature on one hand, and the human society that makes use of that water on the other, the result is a roadmap for contemplating the realities of water and the world in which we make our lives.


May to July 2016
Maison Hermès Ginza, Tokyo.
Materials: lacquered wood, painted steel, paper
Photo credits: Satoshi Asakawa

Isabelle Daëron, Pauline Avrillon, Louise Raguet (intern).

Hermès Japan.


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.

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