menu

Studio Idaë

Living ice floe

Set design

Living ice floe

Living ice floe tells the story of old extinct animals that rise from the ice floe to be born again. Under polar lights, the ice transforms itself into mammoths and wooly dromedary. A world refering to the different states of a frozen sea is created using only BIC pen to illustrate the scenes.

November 2019
Photo credits: Courtesy of Hermès

Design team:
Isabelle Daëron,
Pauline Avrillon,
Floriane Roué,
Tom Garçon (intern).

Client: Hermès Travel Retail
10 window display for London, Amsterdam, Milan and Roma airports.

close

Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

> PressBook2024

Graphic design : Audrey Templier
Web development : Francis Josserand