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Studio Idaë

Montrer les ficelles

Set design

Montrer les ficelles

With Montrer les ficelles, cinema’s secrets are revealed through windows. In reference to well-known movies, Hermès objects are acting on movie sets. Special effects are created with the help of a fan, a rolling screen or spotlights while the lead role in preparing in her dressing room.

Montrer les ficelles, studio Idaë

Montrer les ficelles, studio Idaë

Montrer les ficelles, studio Idaë

Summer 2018
Hermès Cannes
Photo credits: Yann Deret

Team:
Isabelle Daëron,
Pauline Avrillon,
Ambroise Jugan,
Floriane Roué (intern)
and Anne-Claire Hostequin.

Client: Hermès Réseau France.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

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Graphic design : Audrey Templier
Web development : Francis Josserand