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Studio Idaë

Montrer les ficelles

Set design

Montrer les ficelles

With Montrer les ficelles, cinema’s secrets are revealed through windows. In reference to well-known movies, Hermès objects are acting on movie sets. Special effects are created with the help of a fan, a rolling screen or spotlights while the lead role in preparing in her dressing room.

Montrer les ficelles, studio Idaë

Montrer les ficelles, studio Idaë

Montrer les ficelles, studio Idaë

Summer 2018
Hermès Cannes
Photo credits: Yann Deret

Team:
Isabelle Daëron,
Pauline Avrillon,
Ambroise Jugan,
Floriane Roué (intern)
and Anne-Claire Hostequin.

Client: Hermès Réseau France.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

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Graphic design : Audrey Templier
Web development : Francis Josserand

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Designer and design researcher, Isabelle Daëron graduated from the École Supérieure d’Art et de Design in Reims in 2005 and the École Nationale Supérieure de Création Industrielle in Paris in 2009. She founded Studio Idaë based on her reflections on the use of natural flows—water, air, light—in public spaces. At the heart of the agency’s work, her practice of drawing and narrative opens up the imagination and a sensitive understanding of environments and their resources.

Pauline Avrillon, a graduate of the École Boulle (DSAA product design and DMA carpentry), has been working with Isabelle Daëron since 2016, even before the studio was founded. As a senior project manager, Pauline has a particular interest in materials and manufacturing processes that contribute to resilient and innovative public spaces. She is involved in urban development projects, as well as projects combining mediation and territory.

A graduate of Ensci-Les Ateliers, Nina Capron joined the team in 2024. Within the studio, she is developing expertise in spatial design projects. She pays particular attention to the narrative and educational challenges inherent in the creation of scenography and installations.

Julie Deloraine, a graduate designer from Esad Saint-Etienne, joined the studio in 2025. By collaborating on set design projects, Julie meticulously develops the graphic and visual aspects of our creations, as a means of making them accessible to all.

Eléna Hervé Caro has been Studio Idaë’s office manager since 2023. A trained designer (graduate of the Design Academy Eindhoven), she oversees the administrative and logistical aspects of the studio’s activities. Convinced of the impact of teamwork and the power of good planning, she contributes to upholding the values of the studio and the entire ecosystem.

They took part in the studio’s projects: Angèle Fourteau, Chad Garçon, Dalva Rosepape, Nicolas Vuillerme, Elise Teiller, Pia Debray Sandelin, Jonathan Roditi, Caroline Manowicz, Victoria Gravelier, Floriane Roué, Ambroise Jugan, Julie Arnaud, Charlotte Baverel, Simon Frajer, Lita Gomez Carrera, Anne-Claire Hostequin, Camille Demouge, Julien Peraldi, Jonathan Coat, Adèle Nyitrai, Elizabeth Hong, Mathilde Vaillant, Nina Chalot, Julie Arnaud.

Studio Idaë welcomed the following interns: Julie Deloraine, Marie Avezard, Garance Delavallade, Jaemo Lee, Audrey Solans, Béatrice Baillard, Pia Debray Sandelin, Thibaut Caudal, Léa Michielin, Yalhma Robette, Adriana Goepp, Mélany Savoie, Marie Lecommandoux, Ethen Ben Abda, Mathilde Vaillant, Florian Meca, Tiffany Silve, Nina Capron, Justine Chagnaud, Monika Olszak, Tom Garçon, Éléonore Gold-Dalg, Lucile Girard, Valentin Aubois-Liogier, Bastien Lafont, Chad Garçon, Marie-Ève Millasseau, Marie-Sarah Adenis, Louise Raguet, Camille Jégo, Claire Aubadie-Ladrix, Fleur Moreau.