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Studio Idaë

Beehives

Set design

Beehives

Using the metaphor of the beehive, this series of windows celebrates the lively, fruitful spirit of craftsmanship of the Hermès boutique at Faubourg Saint-Honoré. In each scene, Hermès objects become bees, buzzing around hives made of hemp rope and rye straw.

Spring 2024
Photos credits 1-3-6-7 : Angèle Fourteau
Photos credits 2-9 : Courtesy of Hermès Retail

Design team:
Isabelle Daëron,
Pauline Avrillon,
Angèle Fourteau,
Léa Dubreuil for the design of flowers
Pia Debray Sandelin (intern).

Production team:
Léa Dubreuil,
Lucas Gourdon,
Pia Debray Sandelin,
Tiffany Silve.

Client: Hermès Retail
Window display for Hermès boutiques airports: Amsterdam, Geneva, Milan, Nice, Rome, London, Francfort and Munich.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau,  product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.

> PressBook2024

Graphic design : Audrey Templier
Web development : Francis Josserand