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Studio Idaë

Making waves

Set design

Making waves

Making Waves turns to the movement of water to address the Hermès 2016 theme of “La Nature au Galop (Nature at Full Gallop). The large front window depicts various different sources of water in the natural world. The images commence with the pelting down of rain on pavement, moving on to track the waters of mighty waves flowing into the sea, and the frozen descent of water onto in icicle-like structure. All of this flows into a single integrated storyline, with the Hermès products dotting the landscape likewise closely engaged in the movement.

Making waves, Hermès Japan

Making waves, sketch, 2015.

Making Waves, Hermès Japan

Developed in the smaller window is her examination of the ties between objects and water. Portrayed here are silkworms feeding on mulberry leaves and the resulting silk, rock surfaces conjuring up images of silver mining realms and other sagas to convey the bonds between raw materials and water. Not halting there, the space also explores how water is used in the crafting of jewelry, the dyeing of leather and the washing of silk. This effectively ushers in images of the so-called “water footprint” of water consumed in such production activities.

Making Waves, Hermès Japan

The phrase “Making Waves” also carries the nuance of prolonged confrontations raising doubts or questions along the way. Turning her attention to the dual aspects of the unbroken presence of water in the lap of nature on one hand, and the human society that makes use of that water on the other, the result is a roadmap for contemplating the realities of water and the world in which we make our lives.

 

May to July 2016
Maison Hermès Ginza, Tokyo.
Materials: lacquered wood, painted steel, paper
Photo credits: Satoshi Asakawa

Team:
Isabelle Daëron, Pauline Avrillon, Louise Raguet (intern).

Client:
Hermès Japan.

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Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com

A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.

The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.

Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.

The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.

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Graphic design : Audrey Templier
Web development : Francis Josserand

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Designer and design researcher, Isabelle Daëron graduated from the École Supérieure d’Art et de Design in Reims in 2005 and the École Nationale Supérieure de Création Industrielle in Paris in 2009. She founded Studio Idaë based on her reflections on the use of natural flows—water, air, light—in public spaces. At the heart of the agency’s work, her practice of drawing and narrative opens up the imagination and a sensitive understanding of environments and their resources.

Pauline Avrillon, a graduate of the École Boulle (DSAA product design and DMA carpentry), has been working with Isabelle Daëron since 2016, even before the studio was founded. As a senior project manager, Pauline has a particular interest in materials and manufacturing processes that contribute to resilient and innovative public spaces. She is involved in urban development projects, as well as projects combining mediation and territory.

A graduate of Ensci-Les Ateliers, Nina Capron joined the team in 2024. Within the studio, she is developing expertise in spatial design projects. She pays particular attention to the narrative and educational challenges inherent in the creation of scenography and installations.

Julie Deloraine, a graduate designer from Esad Saint-Etienne, joined the studio in 2025. By collaborating on set design projects, Julie meticulously develops the graphic and visual aspects of our creations, as a means of making them accessible to all.

Eléna Hervé Caro has been Studio Idaë’s office manager since 2023. A trained designer (graduate of the Design Academy Eindhoven), she oversees the administrative and logistical aspects of the studio’s activities. Convinced of the impact of teamwork and the power of good planning, she contributes to upholding the values of the studio and the entire ecosystem.

They took part in the studio’s projects: Angèle Fourteau, Chad Garçon, Dalva Rosepape, Nicolas Vuillerme, Elise Teiller, Pia Debray Sandelin, Jonathan Roditi, Caroline Manowicz, Victoria Gravelier, Floriane Roué, Ambroise Jugan, Julie Arnaud, Charlotte Baverel, Simon Frajer, Lita Gomez Carrera, Anne-Claire Hostequin, Camille Demouge, Julien Peraldi, Jonathan Coat, Adèle Nyitrai, Elizabeth Hong, Mathilde Vaillant, Nina Chalot, Julie Arnaud.

Studio Idaë welcomed the following interns: Julie Deloraine, Marie Avezard, Garance Delavallade, Jaemo Lee, Audrey Solans, Béatrice Baillard, Pia Debray Sandelin, Thibaut Caudal, Léa Michielin, Yalhma Robette, Adriana Goepp, Mélany Savoie, Marie Lecommandoux, Ethen Ben Abda, Mathilde Vaillant, Florian Meca, Tiffany Silve, Nina Capron, Justine Chagnaud, Monika Olszak, Tom Garçon, Éléonore Gold-Dalg, Lucile Girard, Valentin Aubois-Liogier, Bastien Lafont, Chad Garçon, Marie-Ève Millasseau, Marie-Sarah Adenis, Louise Raguet, Camille Jégo, Claire Aubadie-Ladrix, Fleur Moreau.