Studio Idaë


Product design


I am Poblek.

In Brittany I opened my eyes to your restless world. You sometimes ruffle my feathers by moving me here and there but, after all, you help me to look, always a step aside.

This stool brings together for its design several Breton craftsmen around living materials from French companies committed to sustainable economy and heritage conservation.

The cabinetmaker Sabrina Rapp elaborated and manufactured a solid and discreet pine frame. Then it is the upholsterer Stéphane Poissel who dressed the structure to guarantee a comfortable seating and make this stool a functional and pleasant seat. For its covering, we chose a 100% pure merino wool produced by a company with the Entreprise du Patrimoine Vivant (EPV) label. Finally the look of Poblek opens with two pieces of needlework embroidered by Céline le Belz, French craftsperson of the year.

Poblek means in Breton what is popular and lively. The creation of Poblek awakens this word: popular, Poblek is in its form. Animated, it is by you and by those who created it.

-> to see on Galerie Mica’s website

Photo credits: Lise Gaudaire
Text: Marielle Brie

Produced and distributed by Galerie Mica.


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and spatial design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.

> PressBook2022


Graphic design : Audrey Templier
Web development : Francis Josserand