As part of a residency program initiated by DRAC Occitanie, the Communauté de communes des Terres d’Apcher Margeride Aubrac and the Parc naturel régional de l’Aubrac, Studio Idaë conducted research on wild plants in Aubrac from May 2022 to April 2023.
Through observations and interviews with residents, gatherers, gardeners and craftspeople, the aim was to identify the contours of the culture surrounding the gathering and processing of these plants.
Little by little, an intangible memory is taking shape. Anecdotes, songs and stories about gentian, nettle, dandelion and Aubrac tea bring this research to life in workshops organized at the Fanny Ramadier EHPAD, the Lycée hôtelier and the Lycée agricole François Rabelais – EPLEFPA in Saint-Chély-d’Apcher.
Among the topics covered, the notion of substitutes gave direction to the project. In Aubrac, knowledge of wild plants was used to replace foodstuffs or to make everyday objects. Echoing the times we live in and the shortages of raw materials, Balca ou les succédanées highlights this knowledge through the design of a collection bag and a mediation booklet.
From April 14, 2023, an exhibition at the Ciné-théâtre de Saint-Chély-d’Apcher presents the work carried out during the residency.
Extracts from interviews with residents of the EHPAD Fanny Ramadier are available below:
1. Narcissus
2. Raccoons and blueberries
3. Gentian
4. Dandelion
5. Plantain
6. A wild plant
7. The Saint-Chély song
2023
Conception Team: Isabelle Daëron, Pauline Avrillon, Caroline Manowicz, Elizabeth Hong, Yalhma Robette and Léa Michielin (interns).
This project was carried out as part of a regional residency initiated by DRAC Occitanie, the Communauté de communes des Terres d'Apcher Margeride Aubrac and the Aubrac Regional Nature Park.
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau, product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.
Graphic design : Audrey Templier
Web development : Francis Josserand
