Studio Idaë

Balca ou les succédanées


Balca ou les succédanées

As part of a residency program initiated by DRAC Occitanie, the Communauté de communes des Terres d’Apcher Margeride Aubrac and the Parc naturel régional de l’Aubrac, Studio Idaë conducted research on wild plants in Aubrac from May 2022 to April 2023.

Through observations and interviews with residents, gatherers, gardeners and craftspeople, the aim was to identify the contours of the culture surrounding the gathering and processing of these plants.

Little by little, an intangible memory is taking shape. Anecdotes, songs and stories about gentian, nettle, dandelion and Aubrac tea bring this research to life in workshops organized at the Fanny Ramadier EHPAD, the Lycée hôtelier and the Lycée agricole François Rabelais – EPLEFPA in Saint-Chély-d’Apcher.

Among the topics covered, the notion of substitutes gave direction to the project. In Aubrac, knowledge of wild plants was used to replace foodstuffs or to make everyday objects. Echoing the times we live in and the shortages of raw materials, Balca ou les succédanées highlights this knowledge through the design of a collection bag and a mediation booklet.

From April 14, 2023, an exhibition at the Ciné-théâtre de Saint-Chély-d’Apcher presents the work carried out during the residency.

Extracts from interviews with residents of the EHPAD Fanny Ramadier are available below:

1. Narcissus

2. Raccoons and blueberries

3. Gentian

4. Dandelion

5. Plantain

6. A wild plant

7. The Saint-Chély song



Conception Team: Isabelle Daëron, Pauline Avrillon, Caroline Manowicz, Elizabeth Hong, Yalhma Robette and Léa Michielin (interns).

This project was carried out as part of a regional residency initiated by DRAC Occitanie, the Communauté de communes des Terres d'Apcher Margeride Aubrac and the Aubrac Regional Nature Park.


Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves

Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and spatial design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).

Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.

Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.

Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.

Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).

Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.

> PressBook2022


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