Designed for the Maif Social Club, the Ménagerie Numérique is a mobile fablab who aims to raise awareness of digital technologies in a fun and educational way, through workshops for making, customizing and repairing objects.
A menagerie is a place where dangerous, exotic or rare animals are brought together to be shown to the public. The project uses this metaphor to create a friendly, reassuring environment conducive to digital discovery.
The Ménagerie Numérique consists of flight cases housing rapid prototyping machines and scenographic elements that can be deployed in a variety of locations (emergency shelters, colleges, social centers, EHPAD, etc.).
The project’s graphic identity becomes a teaching aid to explain the different principles of image processing (bitmap, vector, 3d).
Signage consisting of a folding screen, a signal element and colored tape guides participants to the workshop venue.
2021
Photos taken at the Palais de la Femme, Paris.
Photo credits: Gaëlle Magder / Maif
Conception team :
Floriane Roué, Isabelle Daëron and Florian Meca (intern).
Manufacturing: Solid
Typography: the Faune typeface used in this project was created by Alice Savoie as part of a commission from the Centre national des arts plastiques in partnership with Groupe Imprimerie Nationale.
Client: Maif Social Club
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau, product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.
Graphic design : Audrey Templier
Web development : Francis Josserand
