- Urban design
This intuitive furniture and signage project, conducted in collaboration with graphic designers Costanza Matteucci and Sylvain Reymondon for the Établissement Public d’Aménagement de Saint-Étienne, based on recommendations from the B-Fluid design office, aims to fill the overall lack of legibility in the Manufacture district through the installation of strong, emblematic signs, including various types of intervention such as frescoes, signage objects and furniture.
Linear structures that emphasize the forms of public space. The linearity of the structures, echoing the graphics of the signage elements, hugs the buildings of the neighborhood to better reveal them.
A system capable of accommodating the evolving needs of a changing neighborhood. The various systems integrate evolving and ephemeral displays, to meet the specific orientation needs of the neighborhood.
Signs in motion that animate the district to the rhythm of the wind. These girovents, unexpected eye-catchers, mark the dynamics of the creative district and provide new points of orientation in strategic locations. Gathering points and points of orientation, they can accommodate benches to become micro-living areas.
2018-2021
Furniture and signage for Saint-Etienne's Manufacture district
Photo credits: Sylvain Reymondon
Conception team: Studio Idaë in collaboration with graphic designers Costanza Matteucci and Sylvain Reymondon.
Client: EPASE
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau, product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.
Graphic design : Audrey Templier
Web development : Francis Josserand