Memorama is a project designed for the 30th anniversary of the french NGO France Alzheimer. It gathers four objects that tell about the various actions of the association. All these objects highlight a single commitment: the one dedicated for 30 years to support patients and their caregivers, to change perceptions of the disease, to advance the cause Alzheimer’s.
The causeuse. The loveseat invites dialogue. It represents listening and support for patients and their caregivers, one of the foundations of the work of France Alzheimer’s associations.
The viewer-window. Through the tiles of the window, six actions Labellized by the Association France Alzheimer’s and related diseases: training for caregivers, relays halts usability actions, memory cafes, holiday-stays and discussion groups.
The brilliant brain. An object that presents two complementary visions of a damaged brain: one medical, the other, sensitive and singular, always there despite the evolution of symptoms.
The door-library. On one side, the door-library presents a map of the 92 departmental associations. On the other, it gathers a collection of books published by the association. Re-published in the form of facsimile and trimmed an illustration specially designed for the occasion, these books highlight continued support to scientific research and its dissemination to a wide audience.
Design: Isabelle Daëron
Jean-André Berhault, Atmosphère Création.
Domaine de Chamarande, Conseil départemental de l’Essonne
Client: Association France Alzheimer et maladies apparentées
Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves
Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).
Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.
Finalist of Prix COAL 2017 and awarded FAIRE DESIGN 2018, Isabelle Daëron works in collaboration with two designers: Pauline Avrillon, product designer graduated from École Boulle and Floriane Roué, interior designer graduated from Ensad.
Studio Idaë operates in three main areas of activity acting in synergy: urban design, set design, and research. It cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Leroy Merlin, Orange, Suez environnement, Lesieur, etc.), municipalities (City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).
Today, the team is dedicated to three main projects: a fountain for the City of Rennes, the project Aéro-Seine, a cooling point for the City of Paris, as well as new window display for Hermès International and Hermès Japan.