Memorama is a project designed for the 30th anniversary of the french NGO France Alzheimer. It gathers four objects that tell about the various actions of the association. All these objects highlight a single commitment: the one dedicated for 30 years to support patients and their caregivers, to change perceptions of the disease, to advance the cause Alzheimer’s.
The causeuse. The loveseat invites dialogue. It represents listening and support for patients and their caregivers, one of the foundations of the work of France Alzheimer’s associations.
The viewer-window. Through the tiles of the window, six actions Labellized by the Association France Alzheimer’s and related diseases: training for caregivers, relays halts usability actions, memory cafes, holiday-stays and discussion groups.
The brilliant brain. An object that presents two complementary visions of a damaged brain: one medical, the other, sensitive and singular, always there despite the evolution of symptoms.
The door-library. On one side, the door-library presents a map of the 92 departmental associations. On the other, it gathers a collection of books published by the association. Re-published in the form of facsimile and trimmed an illustration specially designed for the occasion, these books highlight continued support to scientific research and its dissemination to a wide audience.
2015
Photo credits:
Eric Garault
Editorial board:
Nawal Bakouri
Design: Isabelle Daëron
Production:
Prototype concept,
Monde 3D,
Jean-André Berhault, Atmosphère Création.
Shooting:
Domaine de Chamarande, Conseil départemental de l’Essonne
Client: Association France Alzheimer et maladies apparentées
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau, product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.
Graphic design : Audrey Templier
Web development : Francis Josserand
