Memorama is a project designed for the 30th anniversary of the french NGO France Alzheimer. It gathers four objects that tell about the various actions of the association. All these objects highlight a single commitment: the one dedicated for 30 years to support patients and their caregivers, to change perceptions of the disease, to advance the cause Alzheimer’s.
The causeuse. The loveseat invites dialogue. It represents listening and support for patients and their caregivers, one of the foundations of the work of France Alzheimer’s associations.
The viewer-window. Through the tiles of the window, six actions Labellized by the Association France Alzheimer’s and related diseases: training for caregivers, relays halts usability actions, memory cafes, holiday-stays and discussion groups.
The brilliant brain. An object that presents two complementary visions of a damaged brain: one medical, the other, sensitive and singular, always there despite the evolution of symptoms.
The door-library. On one side, the door-library presents a map of the 92 departmental associations. On the other, it gathers a collection of books published by the association. Re-published in the form of facsimile and trimmed an illustration specially designed for the occasion, these books highlight continued support to scientific research and its dissemination to a wide audience.
Design: Isabelle Daëron
Jean-André Berhault, Atmosphère Création.
Domaine de Chamarande, Conseil départemental de l’Essonne
Client: Association France Alzheimer et maladies apparentées
Home office: 17 rue Dombasle 75015 Paris
Workshop: 70 rue Jean Bleuzen 92170 Vanves
Designer and research designer, graduated from ENSCI-Les Ateliers and Esad in Reims, Isabelle Daëron designs scenarios connecting natural ressources and habitability. Her multifaceted approach focus on the fields of product design, urban design and set design. Her projects put into perspective the importance of environmental issues and their scope of application (flows, mobility, public space).
Some of her works, gathered under the « Topiques » — Topique-eau, a rainwater harvester ; Topique-ciel, a sky mirror using rainwater ; Topique-feuilles, a leaves collector —received several awards: Lille design prize (2012), Grand Prix de la Création de la Ville de Paris (2013) and Audi Talents awards (2015). Isabelle Daëron’s work has been shown in France — Biennale internationale design in Saint-Étienne, D’Days in Paris and in the exhibition «Conversation(s) » at Musée d’Art Moderne de la Ville de Paris — and abroad — for the International Craft Design exhibition in Taipei, Grand-Hornu, CCA Kitakyushu in Japon, among others.
Awarded FAIRE DESIGN 2018 and MONDES NOUVEAUX in 2021, Isabelle Daëron has founded Studio Idaë whose activity operates in three main areas of activity acting in synergy: urban design, set design, and research.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Jonathan Roditi, product designer graduated from Design Academy Eindhoven in 2015 and ENSAD in 2021, and Angèle Fourteau, product designer graduated from ECAL in 2017 joined the team in 2023.
Studio Idaë cooperates with various public institutions (Cité du design de Saint-Étienne, CAUE Rhône-Alpes, Domaine de Chamarande, Centre Pompidou, etc.), private companies (Hermès, Maif, Leroy Merlin, Balsan, Laorus, Suez environnement, etc.), municipalities (City of Paris, City of Rennes, City of Saint-Galmier, City of Le Rheu, etc.) as well as manufacturers (Cristal Saint-Louis).
Today, the team is dedicated to three main projects: objects related to water in Celtic mythology for the Maison du Littoral in Ploumanac’h, the design of urban developments, as well as the development of new shop windows for Hermès International and Hermès Japon.
Graphic design : Audrey Templier
Web development : Francis Josserand