The Brittany Region has been selected as part of the “Tourism Know-How Fund” call for expressions of interest to accelerate the development and influence of this sector within its territory. The framework agreement “Tourism Know-How – Support for Businesses Opening to the Public” aims to design a space for each selected business, in collaboration with an agency specializing in tourism engineering.
For each of the 10 Breton companies, Studio Idaë designed a layout, signage elements, and promotional items. The companies supported are: Le Vieux Bourg (buttery), La Trinitaine (cookie maker), Brasserie Lancelot, Ti-lô (cidery), Maison Tirot (wooden toy manufacturer), Breizh Coquillages (shellfish producer), France Haliotis (abalone producer), Huîtres Le-Cha, Tissage de l’Ouest, and the Ferme de Trevero.
Following these studies, the projects will be carried out in 2025 and 2026.
All our work consisted of shaping this journey, designing the visitor experience.
To achieve this, we drew on:
→ interviews and meetings with companies
→ inspiration books from the Brittany Region
→ research into local expertise and specific characteristics of the region
A sensitive portrait, describing the industry and interactions with local stakeholders and the region
Focus on Le Vieux Bourg:
The development project aims to embody the concept of a showcase through the design of welcoming, colorful sub-spaces that contrast with the building’s industrial exterior. Visitors are welcomed into this space, where a mural depicts the interdependent relationship between butter production and the local area, its animals, and its farmers. On one wall, objects and archival photos allow them to immerse themselves in the ancestral culture of butter in Brittany and in the history of the company. It is important to note here that the company’s activity is not limited to butter production but is linked to the consolidation of an industry, achieved by Eric de Sonis. We chose a color for each sub-space to make the functions covered in the tour easy to understand, using simple and clever staging principles (blinds in front of the laboratory window, table storage, panels in the cold room, etc.). The aim is to introduce visitors to the butter-making process (using the mural, video, and explanatory panels) and to highlight the objects at the heart of this practice (churn, water mold, butter dish, etc.).
Visualization of the visitor route and traffic plans
2024-2025
Team: Studio Idaë (Isabelle Daëron, Pauline Avrillon, Angèle Fourteau, Audrey Solens, and Julie Deloraine (interns) with Clutur'Moov and Atelier Bleu (tourism engineering).
Client: Bretagne Region
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Pauline Avrillon, product designer graduated from École Boulle joined the studio in 2017, and works on urban design projects. Angèle Fourteau, product designer graduated from ECAL works on set design projects since 2022. Eléna Hervé Caro joined the team in 2023 as office manager.
Graphic design : Audrey Templier
Web development : Francis Josserand
