The Brittany Region has been selected as part of the “Tourism Know-How Fund” call for expressions of interest to accelerate the development and influence of this sector within its territory. The framework agreement “Tourism Know-How – Support for Businesses Opening to the Public” aims to design a space for each selected business, in collaboration with an agency specializing in tourism engineering.
For each of the 10 Breton companies, Studio Idaë designed a layout, signage elements, and promotional items. The companies supported are: Le Vieux Bourg (buttery), La Trinitaine (cookie maker), Brasserie Lancelot, Ti-lô (cidery), Maison Tirot (wooden toy manufacturer), Breizh Coquillages (shellfish producer), France Haliotis (abalone producer), Huîtres Le-Cha, Tissage de l’Ouest, and the Ferme de Trevero.
Following these studies, the projects will be carried out in 2025 and 2026.
All our work consisted of shaping this journey, designing the visitor experience.
To achieve this, we drew on:
→ interviews and meetings with companies
→ inspiration books from the Brittany Region
→ research into local expertise and specific characteristics of the region
A sensitive portrait, describing the industry and interactions with local stakeholders and the region
Focus on Le Vieux Bourg:
The development project aims to embody the concept of a showcase through the design of welcoming, colorful sub-spaces that contrast with the building’s industrial exterior. Visitors are welcomed into this space, where a mural depicts the interdependent relationship between butter production and the local area, its animals, and its farmers. On one wall, objects and archival photos allow them to immerse themselves in the ancestral culture of butter in Brittany and in the history of the company. It is important to note here that the company’s activity is not limited to butter production but is linked to the consolidation of an industry, achieved by Eric de Sonis. We chose a color for each sub-space to make the functions covered in the tour easy to understand, using simple and clever staging principles (blinds in front of the laboratory window, table storage, panels in the cold room, etc.). The aim is to introduce visitors to the butter-making process (using the mural, video, and explanatory panels) and to highlight the objects at the heart of this practice (churn, water mold, butter dish, etc.).
Visualization of the visitor route and traffic plans
2024-2025
Team: Studio Idaë (Isabelle Daëron, Pauline Avrillon, Angèle Fourteau, Audrey Solens, and Julie Deloraine (interns) with Clutur'Moov and Atelier Bleu (tourism engineering).
Client: Bretagne Region
Home office: 17 rue Dombasle 75015 Paris
Workshop: 111bis rue Molière 94200 Ivry-sur-Seine
contact@studioidae.com
A multidisciplinary creative agency founded by Isabelle Daëron in 2018, Studio Idaë arose from a reflection on the use of natural flows — water, air, light — in public space.
The Studio has, ever since, developed an approach based on research and education, focusing on the urban, environmental and societal challenges of the ecological transition.
Driven by a poetical & committed team of designers, Studio Idaë applies its refined, assertive graphic signature to projects of various scales. From urban devices to mediation objects and supports, or scenography, the agency’s protean contributions always strive at others — their needs, their desires, and their evolution.
The agency operates within a network of local companies and collaborates with dedicated craftspeople to adapt to the specific characteristics of each territory. Together, they work towards the most appropriate and relevant response — between narration and mediation.
Graphic design : Audrey Templier
Web development : Francis Josserand
Designer and design researcher, Isabelle Daëron graduated from the École Supérieure d’Art et de Design in Reims in 2005 and the École Nationale Supérieure de Création Industrielle in Paris in 2009. She founded Studio Idaë based on her reflections on the use of natural flows—water, air, light—in public spaces. At the heart of the agency’s work, her practice of drawing and narrative opens up the imagination and a sensitive understanding of environments and their resources.
Pauline Avrillon, a graduate of the École Boulle (DSAA product design and DMA carpentry), has been working with Isabelle Daëron since 2016, even before the studio was founded. As a senior project manager, Pauline has a particular interest in materials and manufacturing processes that contribute to resilient and innovative public spaces. She is involved in urban development projects, as well as projects combining mediation and territory.
A graduate of Ensci-Les Ateliers, Nina Capron joined the team in 2024. Within the studio, she is developing expertise in spatial design projects. She pays particular attention to the narrative and educational challenges inherent in the creation of scenography and installations.
Julie Deloraine, a graduate designer from Esad Saint-Etienne, joined the studio in 2025. By collaborating on set design projects, Julie meticulously develops the graphic and visual aspects of our creations, as a means of making them accessible to all.
Eléna Hervé Caro has been Studio Idaë’s office manager since 2023. A trained designer (graduate of the Design Academy Eindhoven and École Boulle), she oversees the administrative and logistical aspects of the studio’s activities. Convinced of the impact of teamwork and the power of good planning, she contributes to upholding the values of the studio and the entire ecosystem.
They took part in the studio’s projects: Lucie Blanchot, Angèle Fourteau, Chad Garçon, Dalva Rosepape, Nicolas Vuillerme, Elise Teiller, Pia Debray Sandelin, Jonathan Roditi, Caroline Manowicz, Victoria Gravelier, Floriane Roué, Ambroise Jugan, Julie Arnaud, Charlotte Baverel, Simon Frajer, Lita Gomez Carrera, Anne-Claire Hostequin, Camille Demouge, Julien Peraldi, Jonathan Coat, Adèle Nyitrai, Elizabeth Hong, Mathilde Vaillant, Nina Chalot, Julie Arnaud.
Studio Idaë welcomed the following interns: Charlotte Tirard, Margaux Thuilliez, Alice Babot, Julie Deloraine, Marie Avezard, Garance Delavallade, Jaemo Lee, Audrey Solans, Béatrice Baillard, Pia Debray Sandelin, Thibaut Caudal, Léa Michielin, Yalhma Robette, Adriana Goepp, Mélany Savoie, Marie Lecommandoux, Ethen Ben Abda, Mathilde Vaillant, Florian Meca, Tiffany Silve, Nina Capron, Justine Chagnaud, Monika Olszak, Tom Garçon, Éléonore Gold-Dalg, Lucile Girard, Valentin Aubois-Liogier, Bastien Lafont, Chad Garçon, Marie-Ève Millasseau, Marie-Sarah Adenis, Louise Raguet, Camille Jégo, Claire Aubadie-Ladrix, Fleur Moreau.
